Casino Owner Sues Facebook For False Advertising
Leon Tsoukernik is the owner of the King’s Casino in the Czech Republic who recently decided to sue Facebook for false advertising featuring the casino brand.
In most cases, advertising is legitimate. You see a commercial on television or an online ad and you know it was created by the company it represents. Marketing campaigns are important, and any bad publicity is bad for business. For one popular casino in the Czech Republic, recent social media ads have caused quite a stir and are reason enough for a lawsuit to be filed.
Leon Tsoukernik is the owner of King’s Casino, a popular casino featuring a cardroom that is second to none. Top poker players come from around the world to take part in the events hosted by King’s. Unfortunately for the operator, the casino was placed in online ads featured on Facebook that claimed online casino gaming was on offer. This is not true and now the casino owner is suing the social media site due to false advertising.
Protecting its Reputation
King’s Casino is working hard to protect its reputation amidst these false advertising issues. A lawsuit seeking $24 million in damages was filed in Pilsen within a regional court, claiming the ads are falsely using the King’s name, claiming that the company now offers online gaming.
This is not true and could lead to bad press for the operator. According to a newspaper based in Prague, the ads say that the best Czech casino is now online and is giving away bonus money to those who sign up.
King’s Casino is well-known among the gambling community and has one of the largest poker rooms in all of Europe. While the property is popular among players, it does not have online gaming services in any capacity. The casino is not online and does not even offer land-based services at this time due to the COVID-19 pandemic. Tsoukernik has reiterated these points in recent interviews about the subject.
The casino owner is highly agitated over the fake ads and pointed out that it is unclear as to why Facebook allowed the ads to be posted online. The ads were obviously posted by someone who cannot be traced and does not have appropriate casino licensing.
King’s Claims Facebook Ignored Them
According to a report on the subject, King’s Casino asked Facebook several times to remove the false advertising. It is well-known that King’s does not have an online casino and they are not affiliated with the advertising.
The owner of the casino said the company approached the social media giant and asked for the ads to be removed. However, they were never contacted by Facebook. Because of this, they decided to file the large lawsuit. The company is worried their good name will be tarnished by the actions of an individual or group that decided to post the fake ads.
Tsoukernik stated that when the entity wants to advertise in a media capacity, they must provide proof of licensing trademarks, and additional information. This is where the confusion sets in. Was the person or company responsible for the creation of these ads asked for the same information? Perhaps they provided fake documents in this capacity as well.
Tsoukernik pointed out that in the past, Facebook demanded such information from the company. This is why he does not understand how the fake ads were able to be published. The process was either conducted in an incorrect matter or fraudulently.
Facebook has yet to comment on the subject of the lawsuit. It will be interesting to see what they have to say on the matter. Hopefully, the issue will be settled and King’s Casino will not have to worry about fake advertisements online any more in the future, leading to potential problems for the gaming brand.