Vegas Casinos Offering Black Friday Deals to Stay Afloat
Casinos in Las Vegas have jumped on the Black Friday and Cyber Monday bandwagon in the hopes of bringing in revenues as they struggle to stay in business amidst the pandemic.
The COVID-19 pandemic has hit everyone hard. Millions of people have lost their jobs, people have been sick for weeks, and unfortunately hundreds of thousands of people in the US alone have died. The non-essential business sector has been hit particularly hard due to coronavirus restrictions. In Las Vegas, casinos continue to operate at a lower capacity and with even more restrictions in place now, struggle to stay afloat. This week, casinos have decided to get on the Black Friday and Cyber Monday train, hoping that special deals will help keep them in business.
Offering Special Deals
Every year around this time, casinos plan to offer special deals to bring in travelers and end the year on a high note. For 2020, player traffic is essential. The gaming industry has seen losses for several months. Casinos in Las Vegas first shut down in March and did not offer services again until June. Then, once opened, capacity was restricted.
So far this year, visitor volume is down more than 50%. The industry needs to see travelers come back in order to bring in much-needed revenues. To try and drive in traffic, operators are providing crazy deals. MGM Resorts has hotel rooms as low as $19 per night. This of course is without resort fees, but that is still an unbelievable price.
Members of M life Rewards can book rooms at a 20% discount right now and non-members will earn a 15% discount. Right now, 2021 hotel rates are so low that MGM properties range from $19 to just $104 a night.
Other operators are getting in on the action as well. Caesars Entertainment has a Cyber Sale going on right now where visitors can book for $29, before resort fees. Bookings made online through Monday will be discounted as much as 25%. This applies to stays through September of next year. Show tickets are also on sale and will be up to 30% off.
The other big operator in Sin City, Wynn Resorts, is going big with Black Friday deals. Wynn is offering a 40% deal on regular rooms and a 25% cut on tower suites. These percentages are good for rooms booked through early April of next year. Guests will also receive a $100 food and beverage credit for Signature Restaurants and Bars of the property.
Traveling a No-No Right Now
In the US, traveling is considered a big no-no right now. The CDC has recommended that people do not travel unless they absolutely have to. Health experts pleaded with residents to avoid traveling during the Thanksgiving holiday and to avoid big family gatherings. However, COVID-19 fatigue has led to Americans traveling and trying to get back to normal.
The fear is that as people travel, the virus will only continue to spread further. Casinos as well as other businesses are hopeful that a vaccine will become available soon so that people will be more willing to travel. Las Vegas casinos are hoping that as there is a pent-up demand to travel, they will start to see a recovery once people are willing to fly and drive into Sin City.
For now, operators in Las Vegas are going big with deals. Will people take the bait and book hotel stays? Will they travel soon or book for later in 2021? It will be interesting to see how the deals work out for operators in Las Vegas. Will they be able to pull in much needed traffic or are people still leery of traveling due to the continued threat of the coronavirus? Only time will tell and we will stay tuned to see what happens.