GambleAware To Spend Millions on New Research Hub


GambleAware has decided to spend millions on a new academic research hub involving responsible research.

In the United Kingdom, gaming regulators take responsible gambling initiatives very seriously. Operators must adhere to regulatory standards and always follow protocols. The rules and regulations are constantly changing to ensure that the public is protected from potential gambling harm. In a recent effort, it was announced that GambleAware will be spending £4.0m (€4.7m/$5.5m) to fund the first academic research center in Great Britain focusing on gambling harm.

Details of the Project

GambleAware is a problem gambling charity that plans to fund the project via a grant process that will last eight months. The goal of the hub is to support the creation of a society that is safe from gambling harm. The hub will work strategically to build academic research capacity as the industry continues changing and evolving.

The charity expects to secure funding through an alternative source to support growth and development after using the initial grant money. Alison Clare, the interim research director for GambleAware, commented that this opportunity is a fantastic one for the university to develop and innovate an under-researched field.

A British university and its partners will be able to create change and build knowledge in the area that will be useful for years to come. There are links and overlaps with other subjects and fields that will also prove beneficial.

The new hub will be used to broaden the range of disciplines academically involving research of the gambling industry. With the findings, the hub will support and inform treatment providers of what they have learned so that gambling harm can be further reduced and hopefully prevented.

GambleAware will place the hub at a single university. Establishments can apply to be chosen as the host for the hub. While the location will be singular, the research will include other partners including additional academics.

Strong Academics a Plus

GambleAware is encouraging institutions with a strong academic track record to apply for the position. This includes such specialized sectors as public and mental health, health economics, clinical health, epidemiology, and psychology.

The charity is expecting that proposals will be creative and innovative during the first Expression of Interest stage. Gamble Aware is looking at several areas and establishing smaller projects and programs to guide the area of focus.

It will certainly be interesting to see where the research leads. Perhaps a different perspective to the gambling industry will bring about change in the way that people are treated for certain conditions including addiction.

Bet Regret Campaign Returns

Just before the research hub announcement, GambleAware revealed that its Bet Regret safer gambling campaign is back in action. As the English Premier League football season begins, the campaign is back in full force to promote safe gaming.

Sports fans will see the campaign running across television, radio and digital platforms. There will also be advertising placed inside and outside of the local football stadiums. Fans will clearly be able to see the messaging and learn how to bet safely.

The campaign is focused on consumers that range in age from 18 to 34 that like to bet on sports games frequently. The advertisements will have a wrestling theme and show bettors that they can tap out and take a break from betting before doing something impulsive.

GambleAware first launched the campaign in September, and it was successful in delivering the message to a larger percentage of sports fans. Recognition of the program has been seen among more than 60% of the target audience.

These are just a few of the many steps being taken across the United Kingdom to ensure that players have the resources needed to stay safe while enjoying gambling.

Associate Writer: Suzie has extensive experience writing on a number of different topics, but writing on slots remains her first love, and it really shows.