MGM Resorts Launches New Casino Rewards Program
Doing away with its M Rewards, MGM Resorts now offers MGM Rewards, a program for casino players and non-gaming guests.
This week, MGM Resorts decided to launch a brand-new rewards program, one for casino players as well as non-gaming visitors. In the past, MGM offered M Rewards, within its many destinations across the United States. Now, the brand has released MGM Rewards, providing all visitors with some form of rewards for stopping by. The new program is a first for the brand since it offers points to those who do not play casino games.
Details of the New Program
MGM Resorts Vice President of Loyalty Marketing, Anil Mansukhani, reported that the new changes are a result of feedback provided by members of the casinos across the US. The enhancements allow for more valuable benefits than ever before. Each tier offers unique rewards for guests starting at Sapphire through NOIR.
Visitors to MGM properties can now earn rewards for hotel stays, gameplay, dining and more. Perks aren’t just for players anymore and this slight change should help the brand capture a larger audience of visitors.
The Sapphire tier allows players to earn points from gaming, dining purchases, and shopping. Select shows offer discounts and lower room rates are also provided. Move up to the Pearl level and the Sapphire perks are provided along with invites to member-only events, complimentary self-parking at certain MGM destinations, complimentary tickets to MGM Rewards concerts in Las Vegas.
As you move up the tier levels, the previous levels perks are provided along with new options. The top option, known as NOIR, is an ultra-elite level and is only open by invitation from MGM. Qualifying members earn up to $1,200 in air travel credit to Las Vegas as well as $500 Tier achievement celebration dining experience. Complimentary transportation is also provided to and from the airport for a hotel stay.
Like M Rewards, the new program is also connected to MGM’s sports betting brand, BetMGM. Members of the online sportsbook will be able to earn digital rewards as well, along with tier credits. Members of MGM Rewards can earn perks at several properties across the US including the Beau Rivage in Mississippi, ARIA, MGM Grand, and Bellagio in Las Vegas plus MGM Springfield in Massachusetts.
Will Business Increase due to the New Program?
With casinos and BetMGM now offering the new rewards program, will MGM properties see an increase in business? The reward program is appealing, especially since it offers reward points for other actions aside from casino gaming.
This will appeal to visitors who are looking to enjoy particular restaurants or activities. Travelers that may not normally go to an MGM property may decide to in order to earn the incentives on offer. Then you also have to consider the gamblers.
Players already earn points for enjoying slots and table games, but now other items are in the mix. Regular gamblers may decide to visit MGM properties more often to build up their reward points. In the past, gameplay helped dictate how many points one could earn and it would take some time to move up to the next tier.
Now that MGM is allowing hotel stays and dining to add points, regular casinos visitors who enjoy overnight stays could potentially be earning triple the points when compared to previous earning potential.
We shall see in the coming months if the new program plays a major role in MGM properties seeing more foot traffic. Perhaps the brand will gain a new market share in certain regions because of it.