iGaming Companies Expand on Content Deals
Evolution and Lightning Box have expanded on its content services, signing new deals with top companies in the industry.
Today’s online gambling world is continually growing and expanding. Online content providers are easily able to sign new deals, spreading their services into new countries via various operators. Just this week, two major online software companies announced new deals. Evolution is offering its content to Entain, with the company set to use the gaming options via Ladbrokes and Coral. Lightning Box also announced a deal, with services being featured at Betway.
Evolution’s New Deal
For the live casino specialist, Evolution is going to offer its content with Entain. A commercial agreement was signed between the two, with a suite of products to go live at Gala Casino and Gala Bingo, two online gaming brands of Entain.
Eventually, Evolution will add its full range of games to all Gala, Coral, and Ladbrokes platforms located in the United Kingdom. There will be a phased integration with live casino titles coming first, along with gameshow products. Crazy Time and Lightning Roulette are in the mix of new titles launching with the brand.
In the coming weeks, Entain’s brands will offer the full suite of Evolution titles. This will provide players with the supplier’s newest releases like Gonzo’s Treasure Hunt along with First Person RNG titles. The games will be accessible via mobile and desktop devices.
Evolution is super excited to be offering services with Entain sites. It is a solid step for the company in the important market of the United Kingdom. LadbrokesCoral is equally as excited over the opportunity to provide the top-rated games to their customers.
Lightning Box Deal
For the Sydney-based online gaming supplier Lightning Box, a new deal has been signed with Betway. The content deal will see the supplier provide a host of content to the online casino site including Eagle Sun, Chicken Fox 5x Skillstar, Extreme Fishing and much more.
The games will be integrated within Betway by SG Digital. This is Scientific Games online gaming division. The integration comes just shortly after the supplier went live with Microgaming. The new games will provide Betway customers with quality content from a top-rated company.
Both companies have been busy signing content deals this year as they look to expand offerings. For Betway, the company teamed up with 32Red just two months ago to build a larger following in the UK. Lightning Box has been busy in the United States, adding content to licensed operators in Pennsylvania and Michigan.
For Betway, the Lightning Box deal signifies a top list of new games. Peter Causley, the co-founder and CEO of Lightning Box, stated that the operator will have access to proven performers that have been able to maintain popularity in several markets. Regulated markets with these titles have done well in retaining customers on a steady basis.
The operator feels that it will be able to benefit greatly from the addition of Lightning Box games. For operators to stay relevant and expand to new demographics, new content is constantly needed. To add more games on a regular basis, partnerships with software companies must be signed.
Sometimes, an operator and software company will extend a deal, so that more games can be added in the future. In other cases, operators find new software companies to team up with and add content to provide something new to players.
These are just a few examples of the latest deals in the online gaming sector. As the industry continues to grow and evolve, such deals will only become more common place. It will be interesting to see what other companies come together this year to collaborate on new game launches or unique concepts to keep players interested and coming back for more.