Bally’s Atlantic City Renovations Begin to Revitalize the Casino

Bally's casino in Atlantic City

The new owners of Bally’s Casino in Atlantic City are currently working on renovations, with $100 million set to be spent on the property.

The Bally’s Casino in Atlantic City has been offering gambling services many decades. Having opened on the Boardwalk in 1979, the casino was a staple for visitors for many years. However, over time, it seems the casino was forgotten about, and as new venues opened over the past few years, Bally’s was not a top choice for travelers. The property is now owned by Twin River Worldwide Holdings and renovations are currently underway, to the tune of $100 million.

Making Changes

With the regulatory approval of the casino sale, New Jersey Gaming Commission members said that a substantial investment needed o made with the property. Over a three-year time period, $100 million will be spent to bring the casino up to date and help revive the venue.

Money has already been spent and visitors can see evident changes upon arrival. Hundreds of new slot games are now offered on the gaming floor and construction is taking place in many of the hotel rooms. Once the hotel renovations are completed, 750 guest rooms will have a new look. As part of the changes, 112 of the rooms will be revamped as corner king rooms and offer a suit style experience.

Some rooms of the property will be changed to make penthouses which will offer an additional amenity for the big spenders in Las Vegas. The hotel lobby is getting a refresh with a new look, flooring, and light fixtures. There will also be a lobby bar constructed next to the casino floor.

Upgraded Gaming

One of the main features of a casino is the gaming options, and Bally’s now offers even more to patrons. An upscale high limits room is in the works and a portion of the room is already completed. Players can access this area and enjoy plenty of gaming options. The remaining area of the room should be completed by December.

The FanDuel Sportsbook also just opened up, offering plenty of betting space. The facility is 4,100 square feet in size and opened this past spring. The sportsbook includes plenty of tabletop seating in a large open area with big screen televisions all around. The outer wall of the space also includes self-service kiosks for quite betting.

For gamers, Bally’s is now offering a new loyalty card. Titled Bally Rewards, this option is for players to earn reward points through gameplay. With a new owner, the new program had to be put in place, moving away from the former Caesars program.

Currently, Bally’s is doing well, with a nice stream of visitors traveling to the property on a regular basis. The state Division of Gaming Enforcement recently released the monthly revenue reports which showed the casino earning $14 million for the month. So far this year, the brand has generated over $100 million in revenues.

The company is not the top earner in the state but does have potential to move forward. We could see the upgrade place Bally’s in good contention with its competitors and the casino might even be able to pull ahead of close competitors.

Right now, the brand is towards the bottom of the operator list, but there is always room for improvement. It will be interesting to see how Bally’s fares in the future as the renovations are completed and visitors have access to new experience and better quality gaming.

Associate Writer: Geoff enjoys both live and online poker as well as casino games, and is particularly knowledgeable about the legal landscape of online gambling.