NetEnt – Overview of Net Entertainment

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Net Entertainment is a Swedish developer of casino gaming software. They are one of the big players in this market, developing cutting edge table games and slots. This company now has offices around the world, and has grown market share to reach 31% of the European market. In addition to their cutting edge video slots, NetEnt (as the name is commonly abbreviated) has a live dealer casino.

You’ll find a complete overview of NetEnt in this article. First of all, the history of this company is covered – this goes back to before the internet. Next some of the game development milestones and the innovative technology choices used are discussed. NetEnt is multi-award willing, and this is discussed next below. Finally, I have summed up with my thoughts on Net Entertainment casinos and their innovative slots technology, which is quickly becoming a dominant player in the market.

NetEnt History

This company’s full name is Net Entertainment NE AB. This is a Swedish company and is listed on the OMX stock exchange in Stockholm – which is the Nordic NASDAQ index. This company was formed in 1996, though has a history dating back 45 years with land-based casino operations in its native Sweden. There are links between NetEnt and the other Nordic gambling giants Betsson, whose own parent company bought 35% of NetEnt shares back in 1998.

By 2005 this company was already showing significant growth and profits. Their focus on in-browser technology instead of the traditional download casino games has paid off more recently, as computers and networks have become faster. From relatively modest beginnings, Net Entertainment now enjoy 31% market share in Europe and significant share around the world. This company does not license games to the offshore casinos which allow players from the United States.

Development of the gaming software and the operational side of the business are separated. Net Entertainment Malta Ltd, based in Ta’Xbiex, are close to where a lot of casinos operating this software are licensed – and handle the marketing, licensing and other operational factors. There are also operations in other locations include Ukraine and Gibraltar.

NetEnt Game Technology

This company has always been innovative. While most other software providers were creating download-only casino games, NetEnt were working on Java and later Flash technology. This allows for the games to be played in your browser and on many mobile devices too. There are now more than 200 games in total covering all the popular game types.

The latest innovation is called NetEnt Touch. These games are dedicated for use on smartphones and iPhones and was started in 2011. Instead of making ‘lite’ versions of the games, there has been a focus on making sure that fully featured titles are made available – including feature and bonus rounds where applicable. NetEnt Touch games are based on HTML5 technology – they work in your phone’s browser, and do not require any app to be installed.

Inside the games, this company has been innovators too. With elements you will not find anywhere else including ‘Walking Wilds’, Cascading Reels and more. The animations and video-introductions to the games are world-class – with a professionalism and attention to detail about the design which sets an incredibly high standard.

Awards and Accolades

Net Entertainment have won awards at the most prestigious ceremonies in the gambling industry many times over. This is not just a historical factor – awards are still stacking up. Most recently, NetEnt scooped 3 separate awards at the eGR industry honors in 2014. These were Mobile Supplier of the Year, Slot Provider of the Year and RNG casino supplier of the year too – in addition to other mentions and accolades.

It is not just the repeated eGR award wins which this company has won. Major accolades from elsewhere include ‘Innovator of the Year’ at the International Gaming Association Ceremony in 2012. There have also been awards for individual slot games – with some winning the top-rated Platinum award for their innovative features.

Net Entertainment Summary

This developer has focused on in-browser games all along. With these now fast becoming the most popular way to access casino games, they are in a strong position to grow their market share. As more casinos take NetEnt games, the linked jackpots can grow faster, and more people can get to experience the innovative slots and smooth table games which this company is known for. With many larger casinos able to add titles from several casinos into their (non-download) offering, more people than ever will have a chance to experience these games for the first time.

If you have not yet checked out the high-quality of NetEnt slots then there are many unique features to discover. Many are branching away from the standard ways of playing and introducing brand new ideas and progressive feature rounds too. By providing serious competition for the other market giants, NetEnt has gone a long way in helping the online slots experience get better and better for players – check out their games for yourself soon.